From Raving Consulting... 

 

March 29, 2011

You know that sports enthusiasts have a high propensity to gamble,

so how do you drive these potential customers through your doors if your jurisdiction doesn't allow sports betting?

Dear Raver,

Every single casino marketer out there is doing their very best to drive business through their casino doors.

Attracting folks who enjoy sports betting is a terrific way to drive new customers to your casino and build interest with your current guests, but how do you do that if your casino doesn't allow sports betting? Of if you do have sports betting, how do you enhance it? How do you give those sports enthusiasts a great reason to come in?

The very, very simple answer is SportGame.

Sound familiar? Raving has been recommending SportGame for years. Why? Because it gives casino marketers a fantastic tool unlike any other to drive business . It's simple. It's inexpensive. And it is a great marketing tool.

So, what exactly is SportGame? It's a small sized kiosk pre-programmed with over 760 contests.

1. First, imagine any contest you want to run: professional and college football (including the playoffs and Bowl Games),  March Mania, Hockey, World Cup, Academy Awards, Olympics, Country Music Awards, Horse Racing & Hankiosk2 copydicapping Contests, Golf, Stock Car Racing. You name it.

2. Call Dane at SportGame . He'll personally deliver the kiosk directly to you. He can have the kiosk set up and your staff trained in less than a lunch hour. That's it. Off goes your marketing staff (even if that is a marketing staff of one) hitting the ground running to create contests around the NFL season - or any event. And on average, the cost per week is less than a comped meal for a couple of VIPs at your steakhouse. You heard me right.

3. How is it legal? The contests are FREE to the players. SportGame isn't considered gaming because the players do not pay any consideration. Hundreds of casinos have used SportGame all over the U.S. and Canada. Really - numerous tribal gaming commissions and commercial gaming commissions have approved SportGame.

4. The processing is simple and it is no work for your already busy marketing staff. In the 16 years SportGame has offered contests to casinos, not one customer entry has ever been lost because of operator or equipment failure. Casinos have weathered fires, floods, snow storms and hurricanes without ever having an entry lost.

5. Need some nuts and bolts? For the NFL regular season you can advertise "WIN $1,000,000." Your cost? Less than $2,200 for the whole year.

6. The price is right. For pennies per visit, Dane Turner's team offers legal sports contents with no long term commitment.

One of Dane's long term clients, Steve Neely, Executive Director of Marketing, Sol Casinos/AVA Amphitheater, Tucson, AZ summed it up the best:

"I have had the opportunity to work with SportGame  in numerous markets, and the results have always been the same...Outstanding!  First of all,  it is incredibly easy for my players to use. I have looked at other solutions for promotions, that on the surface seem to be a better option, but they end up being more time consuming for the players and for me. Secondly, it is affordable, bordering on cheap! Finally the system is incredibly versatile. I have used them for everything from football to NASCAR to the Academy Awards and the CMA's. This year I will be trying it with the World Cup. I have also used their system for customer surveys so that I could get automated results I could work with. Bottom line, Dane and the gang are great to work with, the system is very easy to use, your imagination is the only real limiting factor, and the price is impossible to beat!"

A quick call with Dane can save your marketing department and yourself hours and hours of time reinventing the wheel and knocking your head against the wall for something new for your guests. Call Dane at (228) 875-0082 or email (sales@sportgame.com) today. What do you have to lose?


Questions? Call me. Dane and Sheila have been a Raving Recommended Resource for years, find out why.

All the best,
Dennis Conrad
President and Chief Strategist, Raving Consulting Company
775-329-7864
dennis@ravingconsulting.com

PS: SportGame is available in most jurisdictions, but some places are just plain ornery. Ask Dane and he'll let you know.